Indicator Description [Goodwill and Intangible Assets]: A component of [ASSETS] representing the carrying amounts of all intangible assets and goodwill as of the balance sheet date, net of accumulated amortization and impairment charges.
Company Self Description [ALASKA AIR GROUP, INC.]: Our objective is to be one of the most respected U.S. airlines by our customers, employees, and shareholders. We believe our success depends on our ability to provide safe air transportation, develop relationships with customers by providing exceptional customer service and low fares, and maintain a competitive cost structure to compete effectively. Over the past decade, we have worked to transform our company to achieve these objectives.
Dimension: (Most Recent - Annual) - MRY
Statement: Balance Sheet