FBL Financial Group, Inc. sells individual life and annuity products under the consumer brand name Farm Bureau Financial Services. This brand is represented by the distribution channel of its subsidiary, Farm Bureau Life Insurance Company (Farm Bureau Life). As of December 31, 2011, the Company's Farm Bureau Life distribution channel consisted of 1,937 exclusive agents and agency managers. The Company operates in two product segments: Annuity and Life Insurance. In December 2011, the Company sold its subsidiary EquiTrust Life Insurance Company.