E-Commerce China Dangdang Inc. (Dangdang) is a holding company. It is a business-to-consumer (B2C), e-commerce Company in the People's Republic of China. As of September 30, 2010, it offered approximately 590,000 book titles on its Website, including more than 570,000 Chinese language titles. The Company also offers other media products and selected general merchandise categories on its Website, including beauty and personal care products, home and lifestyle products, and baby, children and maternity products. In July 2009, it launched the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products.