Brady Corporation (Brady) is an international manufacturer of identification solutions and specialty materials that identify and protect premises, products and people. Brady provides customers with a range of customized and diverse products for use in various applications. The Company is organized and managed on a geographic basis within three regions: Americas, Europe, the Middle East and Africa (EMEA), and Asia-Pacific, which are the segments. Across these regions, the Company operates three primary business platforms: Identification Solutions (ID Solutions), Direct Marketing and Die-Cut. During the fiscal year ended July 31, 2012 (fiscal 2012), the Company's revenue included Americas 45%, EMEA 29% and Asia-Pacific 26% respectively. During fiscal 2012, the Company's ID Solutions generated 56%, Direct Marketing 27% and Die-Cut 17% of revenue. In December 2012, Water Street Healthcare Partners sold Precision Dynamics Corporation (PDC) to the Company.