Annie's, Inc. is a natural and organic food company. The Company's product lines include natural products, products made with organic ingredients and certified organic products. The Company sells its products in three primary product categories: meals, snacks, and dressings, condiments and other. Its products appeal to health-conscious consumers who seek to avoid artificial flavors, synthetic colors and preservatives that are used in many conventional packaged foods. The Company offers over 125 products and these products are present in over 25,000 retail locations in the United States and Canada.