Beam Inc. (Beam) is a premium spirits company that makes and sells branded distilled spirits products in markets worldwide. The Company's principal products include bourbon whiskey, tequila, Scotch whisky, Canadian whisky, vodka, cognac, rum, cordials, and ready-to-drink pre-mixed cocktails. Beam's portfolio consists of brands it identifies as Power Brands, Rising Stars, Local Jewels and values Creators. The Power Brands are its core brand equities, with global reach in premium categories. Rising Stars are smaller premium brands. Brands identified as Local Jewels act as Power Brands in local markets. Beam's three reportable segments are the geographic regions, which include North America, Europe/Middle East/Africa, and Asia-Pacific/South America . Each segment is engaged in the manufacture and sale of distilled spirits products. In May 2012, Beam acquired the Pinnacle vodka and Calico Jack rum brands and certain related assets. In January 2012, Beam acquired Cooley Distillery plc.